Implementasi Customer Relationship Management (CRM) dalam Pemasaran Jasa Pendidikan untuk Meningkatkan Kuantitas Animo Masyarakat di MTs Muallimin
DOI:
https://doi.org/10.61476/a1sz1c22Keywords:
Customer Relationship Management, Marketing of Educational Services, Level of Interest, CommunityAbstract
This study aims to examine the implementation of Customer Relationship Management (CRM) in the marketing of educational services at MTs Muallimin. Using a qualitative approach with a descriptive qualitative research design, data were collected through interviews, observations, and documentation. The results show that Customer Relationship Management (CRM) at MTs Muallimin has been implemented through improved service quality, effective communication with students’ parents and the community, the use of digital media as a means of conveying information, and the organization of various community-involvement programs. Factors supporting the implementation of CRM include the commitment of the madrasah principal and all teaching staff to providing excellent service, good communication, the use of digital media, a culture of cooperation, and the madrasah’s positive image in the community. Meanwhile, inhibiting factors include limited human resources for CRM management, the suboptimal integrated use of information technology, limited supporting facilities, varying levels of community participation, and increasingly intense competition among educational institutions.
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Copyright (c) 2026 Irham Fauza Damanik, Rizki Akmalia, Siti Rukhaiyah (Author)
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