Pengaruh Persepsi Budaya Terhadap Partisipasi Generasi Z Dalam Pelestarian Festival Pasola Sumba Barat

Abstract

This study aims to examine the influence of cultural perceptions on Generation Z’s participation in preserving the Pasola Festival in West Sumba Regency. The Pasola Festival is a cultural heritage with historical, social, and spiritual values for the people of West Sumba. This research employed a quantitative approach using a survey method involving 100 Generation Z respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through descriptive analysis, classical assumption tests, simple linear regression, t-test, and coefficient of determination. The results showed that all 22 questionnaire items were valid, with r-values ranging from 0.449 to 0.775, exceeding the r-table value of 0.1966. The reliability test produced Cronbach’s Alpha values of 0.872 for cultural perception and 0.885 for participation. The classical assumption tests indicated that the data were normally distributed, the relationship between variables was linear, and there was no heteroscedasticity. Generation Z’s cultural perception obtained a grand mean of 4.37, categorized as very high, while participation obtained a grand mean of 4.29, also categorized as very high. Simple linear regression resulted in the equation Y = 3.325 + 0.775X + e. The t-test produced a value of 12.184 with a significance level of <0.001, indicating a positive and significant influence of cultural perception on Generation Z’s participation. The R² value of 0.034 indicates that cultural perception explains 3.4% of participation variation, while 96.6% is explained by other factors outside the research model.